Our Story

Who We Are...

Kaira is a Gothenburg-based jewellery brand meant for every woman who knows what she wants and is not afraid to be herself. We believe in enhancing the every day and making the most out of it. 

We wanted Kaira to be the literal embodiment of the old scandinavian name itself,  EXTRAORDINARY and AUTHENTIC. All our jewellery are meant to enhance your style with exclusive and eye-catching (yet affordable) pieces of jewellery that complements your overall look. Our team is, as we say in Sweden "always on their toes" to help you get your favourite pieces, and if you’re not 100% satisfied with your product, we’ll make sure to refund you. 

How It All Started...

It all started with a very simple question... why can't we find exclusive jewellery for an affordable price?

At the time, we didn’t have an answer. In fact, instead of an answer, we started asking more questions: why does the jewellery industry need to be so expensive or so cheap that you'd doubt the quality? Then being left dissatisfied after deciding to do either, since one breaks your bank and the other screams budget-choice. Why is there no in-between? Shouldn't quality jewellery be accesible to everybody?

YES IT SHOULD! We decided that we wanted to do something about it. We wanted accessories that truly elevates every women that want to stand out and to NOT BE ORDINARY.

As we dived deeper into this world of jewellery, we stumbled across different obstacles. Of course, there were a lot of excitement throughout our journey, all of which inspired us to create a brand that all women can be proud to stand behind.
 

And so, Kaira was born..

By talking to many of you, we were able to determine what women want and need when looking for jewellery. We've considered all feedback and tailored everything from the shopping experience down to the products themselves to meet your expectations.

With our in-house designer, we can create jewellery that match a woman’s real needs - including her need for a balanced bank account. We created a brand that proudly represents the strong modern woman and a shopping experience that removes the middlemen. As a result, we can offer quality jewellery at fair prices.

We also want to see how you shine with your Kaira exclusives, so don’t forget to tag us on Instagram for a chance to be featured @kairaexclusive

Together with all of you, we'll put being extraordinary and authentic above anything else.
We'll lead the way and show the world what being Kaira is all about.

 For a life lived on your terms, be the goddess you are #kairagoddess

/ The Kaira Team